Real Estate Photography is something where you have to get creative as well as be realistic at the same time. Becoming a great real estate photographer requires a lot of skills. If you are a beginner photographer and you don’t have good photography skills you are just not going to get that perfect real estate photograph that you desire.
That is why I decided to write this article solely dedicated to beginner photographers to help improve their real estate photography skills that will help you take your real estate photography to another level. In this article, I will share “16 Essential Real Estate Photography Tips Every Real Estate Photographer Must Know”, which will help you through the whole process of real estate photography from planning to shooting to delivery.
Also, make sure you read this article till the end as I will be providing you with a 10% discount code to create your online real estate photography portfolio, which will help you impress your client to land a paid job.
Now, enough of this introduction, let’s get started!
16 Must-Know Real Estate Photography Tips
Here is a quick list of the “16 Essential Real Estate Photography Tips Every Real Estate Photographer Must Know”:
- Choose A Right Time
- Shoot At Different Times
- Invest In A Tripod
- Use Wide-Angle Lenses
- Open All Doors, Blinds, And Windows
- Turn On All The Lights
- Use External Lights And Lighting Equipment
- Avoid Large Objects In The Foreground
- Take A Lot Of Photos
- Consider Using Circular Polarizer (CPL) Filter
- Be As Realistic As You Can
- Must-Have Shots For Real Estate Photography
- Experiment With Different Angles
- Consider Using Props
- Shoot In Raw
- Always Post-Process Your Photos
1. Choose A Right Time
Choosing the right time to photoshoot real estate property is a crucial part of a real estate photographer’s job. If you have the opportunity to schedule a photo shoot, make sure you avoid cloudy weather conditions.
Most professional real estate photographers choose to shoot during sunset, preferably when the sun is behind the house, also considered the golden hour. In this period of the day, you can undoubtedly get some beautiful exterior real estate shots.
I would recommend you to use weather condition apps that are already available on your smartphones to know the weather condition beforehand and plan your shoot accordingly.
2. Shoot At Different Times
Although choosing the right time for your real estate photo shoot is important yet, it is also important that you take photographs at different times of the day. This will help you show the viewers how the house looks at different periods of the day. This is also because sometimes there are certain elements or parts of the house that looks better at a certain period of the day.
For instance, if a house has a very good chandelier and you want to showcase it in your real estate photographs, you will have to shoot that part at night time when the chandelier is on as well as in daytime when the chandelier is off. That is how you will be able to show how it looks at night time and day time.
Remember, you don’t need to showcase it at both periods of the day. You can just choose the one which looks the best and deliver it to your client. The bottom line is that if you chose to shoot at different times of day, you will probably have more options while you decide which ones to give your client(s).
3. Invest In A Tripod
If I would have been given a choice to choose one and only one piece of equipment for photography, I would choose a tripod. Tripod is a very important piece of equipment when it comes to any genre of photography. You would see a huge difference in your photos when you start using a tripod.
Tripods will help you avoid introducing a camera shake for your real estate photography. It will be very helpful especially if you chose to shoot at night time or in low light conditions, as you probably would be using slow shutter speed in those types of situations and the tripod will help you stabilize your camera for you to take a good quality photograph.
4. Use Wide-Angle Lenses
The main goal of a real estate photographer is to cover as maximum space as possible in a single frame. This can help you to visually enlarge the room and create a visually appealing, more comfortable, and inviting look.
That is why you need to use wide-angle lenses, preferably which are not fixed. This is because you can choose your desired focal length on a single lens rather than carrying several different fixed focal length lenses (prime lenses).
5. Open All Doors, Blinds, And Windows
Choosing to shoot in natural lights such as sunlight will help your real estate photographs appear more realistic. By opening all doors, blinds, and windows will help you get as much natural light as possible for you to get a perfectly exposed image. This will help the viewers to see how the house looks in reality.
6. Turn On All The Lights
Turning on all the lights can do wonders for your real estate photography. By turning on all the lights you will be able to use them as practical lighting in your photographs. It will help you to get a properly exposed image as well as it will be visually appealing for the viewers.
Also, by turning on all the lights you will be able to create that warm and cozy looking image for your real estate photographs. Remember, you will have to do some post-processing to achieve that perfect warmth you desire for your image.
7. Use External Lights And Lighting Equipment
Lighting is an important element of photography, if you are unable to take a properly exposed image your photos are just not good. That is why you need to use external lights and lighting equipment whenever necessary.
You can use external flash and lighting equipment such as reflectors. You can also use some LED panels to achieve a properly exposed image. Remember, do not rely on lighting equipment, you should only use it whenever it is necessary.
8. Avoid Large Objects In The Foreground
While taking a real estate photograph you need to avoid large objects such as a couch, bookshelf, furniture, etc. in the foreground. Adding a large object in the foreground can ruin your entire photograph. Instead, you need to keep space between objects and make sure those huge objects are not in the foreground. You need to keep spaces wide open for the most appealing images.
9. Take A Lot Of Photos
It doesn’t matter what genre of photography you are doing, it is always important for you to take a lot of photos. Taking a lot of photos will give you a lot of options to choose from while post-processing.
You should take a lot of photos especially if you are going to do techniques like focus stacking in post-processing. It is always better to have 10 extra photos than having 1 terrible photo.
10. Consider Using Circular Polarizer (CPL) Filter
When you are photographing a real estate property (house), you will come across a lot of reflective surfaces such as a reflective kitchen deck surface, or any type of furniture that contains reflective surfaces such as dining tables, or you are photographing the pool of the house and many more.
You do not want your or any kind of reflection in your real estate photographs that can potentially ruin your shot. That is why you should consider using Circular Polarizer (CPL) Filters. CPL filters help you eliminate any kind of reflection on a reflective surface as well as help you get great shots as it saturates the colors giving you a more dynamic image.
11. Be As Realistic As You Can
This is the most important tip of all when it comes to real estate photography. You need to keep your real estate photographs as realistic as possible. You need to be able to show through your photographs that how does the house look in reality.
If you are photographing a bedroom with bright yellow walls always make sure that those walls look the same in your photographs. It should not look dark yellow or any other shade of yellow, it should look exactly how it is in reality. To achieve that you can do color correction in post-processing (tip #16).
You should always find an angle that helps you show the right measurement of the room. In your photographs, it should not look too big or small that it is in reality. Viewers should be able to know how the house looks in reality by viewing your photos.
12. Must-Have Shots For Real Estate Photography
Certain parts of a house are very important to include in your real estate photography. If you fail to include those shots in your real estate photography, it will be incomplete. Here is a quick list of “Must-Have Shots for your real estate photography”:
- Master bedroom
- Living room
Here are few bonus shots that can be considered as nice to have shots for your real estate photography:
- Patio or deck
- Pool or hot tub
Do not stop until you get the must-have shots for your real estate photography as those are the most important parts of a house and your viewers would be able to connect with those photographs.
13. Experiment With Different Angles
Always make sure you experiment with different angles for your real estate photographs. Make sure you have the same shots with different angles that can help you show different perspectives of that particular part of the house.
For instance, if you are taking a shot of the kitchen always make sure you take multiple photos from different angles, go low, high, shoot from the side. This will let you have more options later and decide the one which looks the best.
14. Consider Using Props
Props can help you create a visually appealing image. It will help you compliment the subject which in this case is different parts of the house. Remember, the props you use should be relevant to your subject.
For instance, if you are taking a shot of the kitchen, you can use props like fancy plates or cutleries, you cannot use a motorcycle in the kitchen as a prop. A motorcycle will be more suitable if you are taking a shot of the garage of the house or the parking space of the house.
15. Shoot In Raw
There are times when you won’t have access to your lighting equipment and you will be forced to shoot in uneven lighting conditions. Also, it is necessary for you to post-process your real estate photographs to make them visually appealing and as realistic as possible.
That is why you should choose to shoot in RAW file format. As it will have more image data than a JPEG image which will help you during your post-processing. Also, you will lose less to no quality during post-processing with a RAW image than a JPEG image.
16. Always Post-Process Your Photos
I have mentioned several times in this article that post-processing is important as it will help you create a visually appealing and more realistic image. You don’t have to be a professional editor when it comes to real estate photography.
You just have to learn the basics such as color theory for basic color correcting and color grading. If you still don’t want to edit it yourself, you can just hire an editor from freelancing sites such as Fiverr, Upwork, or Freelancer.
Real estate photography can be tough sometimes especially when you are shooting indoors or in low light conditions. You just have to keep learning and improve your photography skills. You need to be willing to keep learning even if you think you are good at it. This is because in this world of photography there is always something new coming up.
Keep reading articles just like this or watch video tutorials on youtube, but make sure you pay attention as any one of those tips can help you do wonders for your photography.
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